Perspectives on
innovation, strategy, venture-building.

Great Products Are Like Great Recipes

Most builders skip straight to cooking. They build all weekend, they launch, nobody orders. A six-step product discovery framework written as a cooking analogy — find your kitchen, explore the menu, confirm the craving, name it, design the recipe, and find out what could kill the dish. With the recipe card you hand to your AI builder, and the three shapes of first version that earn you the right to add the next course. Visual PDF included.